Why Focused Writers Outlast Generalists in Online Spaces
The most successful writer in my network isn't the one with the most followers. It's Sarah, who only writes about one thing: productivity systems for remote teams. She has 3,000 subscribers. No viral posts. No massive social media presence. But she's booked solid as a consultant. Companies fly her across the country to speak. Her newsletter has a 40% open rate. People quote her work in academic...
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